Book Review: Purple Cow by Seth Godin

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Book Review: Purple Cow by Seth Godin

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This was a very thorough look on marketing and how it has undeniably changed. The marketing tactics of the golden days are long gone. I like the idea of the “purple cow” of creating a product truly remarkable and hence marketable. Seth Godin gives plenty of examples to support his claims about the new wave of marketing versus the old ways and what outcomes certain companies face nowadays (some previous successes are now recent failures – competitors have outsmarted their techniques).

One thing for sure, the old way of marketing through TV advertisement and the likes are not WORTH it. Thousands of money spent for no result or low result, low engagement. We’ve been too desensitized to ads. They’re everywhere. We consume way too many ads on the daily. The most powerful advice would be to tailor to something remarkable that will have people talking and recommending, to have – as Godin calls it – “sneezers.” The finally idea I liked was the use of the Japanese word “Otaku” in which defined as “more than a hobby and less than obsession” in which grabs the “sneezers.” It has to do with passion, interest, and involvement as the producer and the consumers targeted.

“Those we love never truly leave us, Harry. There are things that death cannot touch.” 

“In every shining moment of happiness is that drop of poison: the knowledge that pain will come again. Be honest to those you love, show your pain. To suffer is as human as to breathe.” 

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